Genting Stanley which trades as Stanley Casinos is the largest Casino operator in the UK. The company has three key brands across the provincial estate; Circus, Maxims and Mint. Circus is a mass market proposition with 12 locations, Maxims is aimed at the aspirational end of the market and has 8 locations whilst Mint is targeted more towards the "true gamers" and has 20 sites.
The London clubs have retained their separate identities with the exception of the London Mint which is being branded in line with the company wide Mint branding.
Fivesite provides a complete confidential and integrated marketing solution which successfully spans the entire portfolio of brands.