web agency

Web Agencies vs traditional agency thinking — the real differentiator

The world of the traditional agency revolved around hoardings, on-page ads, radio, terrestrial TV and so on. These tools, together with ‘The Big Idea', were used to build brands. Eventually.

Then along came the Web with a whole new way of communicating with your marketplace.

The problem is, most agencies have adopted the web as an add-on service, but they are still stuck with a twentieth century mindset. That means endless meetings, presentations, reiterations and a long, long road ahead. It almost always means a website that is little more than ‘print online'.

Almost every traditional agency has failed to grasp the concept that the web is much more than a supplementary, low cost, marketing channel. Its real strength lies in the unique way it can be made to provide instant feed-back. It has also irrevocably changed the way people make purchasing decisions - everything from groceries to big ticket products to services.

Welcome the ‘dynamic brand’

Old style thinking, which still dominates most agencies, is built around social stereotypes - Kirsty, Bob, Fiona.

A true web agency adopts a dynamic approach to building a brand. Just imagine, an active brand that learns, responds and adjusts to each user, honing its marketing message and changing as the market changes. Goodbye Kirsty.

In the web world, TV can be replaced by YouTube, Radio replaced by pod casts, print brochures by ‘flip books'. Billboards, newspapers and magazines can be replaced by SEM, telemarketing replaced with JIT messaging.

These radial methods of communication are significantly more effective, infinitely more targeted and further reaching than yesterday's tools - and at considerably lower cost.

As passionate Weboneers (new word we made up) we eat, breathe and sleep the web and the whole associated world of digital marketing. You can be confident that we will add real value by sharing our technical expertise and in-field marketing experience - and no, we don't want to redesign your logo :)

If you really wish to exploit every ounce of the web's potential, with fast, tangible results and quick returns, then contact us now.