campaigns, microsites, widgets, wikis

Increase your marketing muscle with electronic campaigns, Microsites, Widgets and Wikis

Because we have the technical skills and the marketing expertise, we can help you squeeze every ounce out of the internet to promote your brand and your products. After all, we are a full service web agency.

Widgets, the new black in branding

Widgets are a wonderful branding tool, forging links from other websites, including social networking sites.

What are they? They are interactive features - and the web is all about interaction. Things like photo slide shows, videos, music playlists, podcasts,  post-it notes, or rooms that visitors can furnish or decorate themselves.

Not only do they engage visitors, adding fun, interaction and an opportunity to showcase products in a different way, they also provide valuable inbound links to your site. Inbound links are one of the most powerful ways of moving your site up Google, Yahoo and other searches.

Microsites to focus customer attention and add editorial coverage

Microsites are mini sites linked to your main site. For companies with a number of very different market sectors, that can be an invaluable way to guide customers into an area dedicated to their particular area of interest. Think Virgin and their finance, travel and music 'microsites'.

An added bonus, is that highly dedicated microsites offer the opportunity to concentrate on keywords that drive search engine ranking. That can also be populated with commercial or editorial content related to the primary site. True search engine optimisation.

Whatever your objective - product focus or editorial coverage -  we have the skills and expertise to deliver.

Create a community of customers with Wikis.

Wikis are web pages where visitors can add their two penn'orth. Suddenly your commercial website has much of the attractions of social websites - two way participation that encourages participation and cultivates long term relationships. A customer community.

Wikis can also be used within your company or organisation, allowing members of different teams to collaborate and work on projects together.

To learn more about these services, how they can help your site and grow your business, call or email us.