guide and faceted navigation

Help your online customers find the right products.....in a way 'bricks and mortar' stores can never do

It is possible - using something web designers call Guide & Faceted Navigation - to help your customers find the products they really want, quickly and easily, even if your site has a huge selection of products.

The secret is to let them narrow down selections by choosing from a variety of features (after all, that's the way they think). Visitors buying CDs, for example, don't want the hassle of entering different artist names. It's so much easier for them to select 'Reggae', 'Easy Listening', 'Heavy Metal' and so on.

The technology behind making life simple for customers is complex. But that's our speciality; our digital marketing consultants take care of the complexity, leaving you to do what you do best - running your business.

Faceted Navigation creates a pleasant shopping experience and keeps customers coming back for more

Although they have never heard the term, customers love websites with Faceted Navigation and they keep coming back for more. In front of a keyboard, shoppers become very impatient, so they find it rewarding to choose what they want quickly and easily. That's the secret of Amazon.

The bonus for you

Site owners benefit too. Apart from increased sales and improved customer satisfaction, Faceted Navigation makes it easier for you to manage the content on your website. Less frustration and lower costs.

Call or email our digital marketing consultants now to find out how we can deliver powerful faceted navigation to delight your customers and boost your sales.