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Six Celebrity Events To Promote "Know Your Stuff"

posted by: Admin  /  25 May 2010

This month has been our busiest on record. Amongst many other activities we have been promoting "Know Your Stuff" for our client Wells & Young.
 
The promotion consists of six events held at landmark central London public houses over the coming Summer months. The first held last week, at the Lambs Tavern (Leadenhall Market) was a roaring success with cricket legend and celebrity Alec Stewart providing a facinating and exclusive insight into the world of cricket.
 
The next event features World Cup legend Geoff Hurst more details can be found at:

http://www.youngsbeers.co.uk/
http://twitter.com/youngsbeers
http://www.facebook.com/youngsbeers
http://www.thisislondon.co.uk/youngs/

Twitter - How to use the latest social networking craze to your brand’s advantage

posted by: Heather  /  02 July 2009

More and more brands are realising the benefits of Twitter and are jumping on the band wagon. Some brands are simply listening to Twitter, finding out what users are saying about their products; some are snapping up their brand names and making sure the twitter-squatters don't get them; and some are being really brave and actively taking part in the conversation.

The great thing about Twitter is that it is unlike any other social networking site. Some may find this a bit scary but once you realise the rules and the boundaries that you should work within it could be extremely lucrative and valuable for the development of your brand.

1. Don't preach to your fellow Tweeters...

Twitter is a ‘social' media which means that getting involved and engaging in conversations is essential in inspiring a reaction. Using the site as a platform for PR announcements and stuffy business jargon will just not do - people don't want to be advertised to, they want to be part of the debate.

2. Make friends and start following...

To be involved in Twitter means actively following other tweeters and getting involved in their debates as well as your own. You cant simply wait for people to follow you, you need to be out there following others and making friends. Twitter is one of the few social networking sites where there is no shame in having a similar following/follower ratio: Stephen Fry is currently following 54,000 people!

3. Don't be afraid to get personal...

You've got to communicate in the same 'language' as other users, or you've got no hope of them interacting with you. Fine, tell consumers about your new product launch or big event, but don't shy away from talking about the little things too - tell them how your day is going!

4. Reply to questions, and get involved in conversations...

When you talk to big brands like Zappos and Wholefoods on Twitter, they reply to your questions and thoughts - that should be a given for a brand on Twitter. If people feel that they have an influence or closeness with your brand you will infinitely increase their loyalty to you. Even if their comments are sometimes uncomplimentary, if they see that their thoughts matter and you reply with solutions or apologies then that will be greatly valued by them and other tweeters. Many a great brand advocate has been created by just the smallest interaction with a brand, and Twitter is the perfect way to do this!

5. Don't be afraid to have multiple accounts...

Lots of the big brands who are doing well on Twitter have multiple accounts for different areas. Dell have almost a dozen - one for their outlet store, one for their UK store... even one for 'Alienware' etc. ASOS have loads too - as well as two or three corporate accounts, loads of their employees are encouraged to use Twitter, and it's really working well for them.

6. Drive traffic to your Web site...

By posting links to news articles or blogs on your website you will no doubt see a spike in your site traffic. As you continue to secure relationships and gain dedicated followers you will soon notice more and more people becoming regular visitors to your site as well as your tweets. At the moment, there isn't a more immediate, effective, interactive marketing tool than Twitter.

Here at Fivesite we are not only website designers, but we can guide you in all aspects of online marketing and improving your online brand awareness.

For any more information about Twitter or improving any aspects of your online presence please contact us on FREEPHONE 0800 292 2014

How Are Fivesite Clients Beating The Down Turn?

posted by: Heather  /  12 January 2009

2009 is already shaping up to be a busy and exciting year for Fivesite with enquiries at a record level. Our existing clients are continuing to grow and prosper too despite the current economic climate which is proving fatal for many other businesses.

You may wonder how this can be possible but it simply attests to the fact that the Internet is currently the most successful platform to generate business as well as maintain and promote your brand's message. And it doesn't break the bank. The digital activities possible such as online newsletters and blogs combined with the infinite marketing opportunities provided by social networks such as Facebook and video channels like YouTube means that contacting current and potential customers has never been easier, or cheaper!

Regardless of economic conditions it is important to know that companies can still do well, its simply about visibility.

Working with our clients we can increase their visibility by turning their online activities from passive to active. By doing this you can build a direct rapport between you and your target audience. For the consumer this is engaging, educating and will therefore stimulate their intent to buy.

An example of this would be to create your very own YouTube channel. Take a look at the channel we created for Discovery Foods at www.youtube.com/discoveryfoods The channel displays several videos with instructions on how to cook Mexican food with their products. It has been a runaway success with over 70,000 viewers!

YouTube is a hugely successful site and it was announced this week that even the Pope is getting involved! It is said that the Vatican is going to use the site in order to promote religious teachings by posting the Pope's sermons and blessings on the channel.

Recently the Monty Python lot created their own channel on YouTube, uploading loads of their best sketches. Within a matter of weeks the DVD climbed to No.2 on Amazon's Movies & TV bestseller list, with increased sales of 23,000 percent!

A new website worth mentioning:

www.twitter.com is a micro blogging site which is proving to be hugely successful! For example Stephen Fry, an avid user of twitter, has just reached 50,000 twitter followers on his account. Fry uses the blog to keep fans up to date with his movements and leans on his supporters for help and advice on problems he may face in his day to day life. After requesting advice on how to deal with a loose bat in his home he received 100s of replies within a matter of seconds by his fellow tweeters!
From a business perspective this heightened level of interactivity between customers could be hugely successful in relation to answering customer questions, technical support and advertising!

There are many other low cost ‘active' measures that can be taken such as SEO, PPC, SEM, email marketing, Facebook, online advertising, blogging and more. There's more information about these opportunities in our August and December blog entries so take a look.

I have only skimmed the surface of the infinite online opportunities we can provide to aid and promote your business so please don't hesitate to get in touch and we will be happy to help activate your digital profile!

To find out more contact us on 01234 292222.