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Six Celebrity Events To Promote "Know Your Stuff"

posted by: Admin  /  25 May 2010

This month has been our busiest on record. Amongst many other activities we have been promoting "Know Your Stuff" for our client Wells & Young.
 
The promotion consists of six events held at landmark central London public houses over the coming Summer months. The first held last week, at the Lambs Tavern (Leadenhall Market) was a roaring success with cricket legend and celebrity Alec Stewart providing a facinating and exclusive insight into the world of cricket.
 
The next event features World Cup legend Geoff Hurst more details can be found at:

http://www.youngsbeers.co.uk/
http://twitter.com/youngsbeers
http://www.facebook.com/youngsbeers
http://www.thisislondon.co.uk/youngs/

Twitter - How to use the latest social networking craze to your brand’s advantage

posted by: Heather  /  02 July 2009

More and more brands are realising the benefits of Twitter and are jumping on the band wagon. Some brands are simply listening to Twitter, finding out what users are saying about their products; some are snapping up their brand names and making sure the twitter-squatters don't get them; and some are being really brave and actively taking part in the conversation.

The great thing about Twitter is that it is unlike any other social networking site. Some may find this a bit scary but once you realise the rules and the boundaries that you should work within it could be extremely lucrative and valuable for the development of your brand.

1. Don't preach to your fellow Tweeters...

Twitter is a ‘social' media which means that getting involved and engaging in conversations is essential in inspiring a reaction. Using the site as a platform for PR announcements and stuffy business jargon will just not do - people don't want to be advertised to, they want to be part of the debate.

2. Make friends and start following...

To be involved in Twitter means actively following other tweeters and getting involved in their debates as well as your own. You cant simply wait for people to follow you, you need to be out there following others and making friends. Twitter is one of the few social networking sites where there is no shame in having a similar following/follower ratio: Stephen Fry is currently following 54,000 people!

3. Don't be afraid to get personal...

You've got to communicate in the same 'language' as other users, or you've got no hope of them interacting with you. Fine, tell consumers about your new product launch or big event, but don't shy away from talking about the little things too - tell them how your day is going!

4. Reply to questions, and get involved in conversations...

When you talk to big brands like Zappos and Wholefoods on Twitter, they reply to your questions and thoughts - that should be a given for a brand on Twitter. If people feel that they have an influence or closeness with your brand you will infinitely increase their loyalty to you. Even if their comments are sometimes uncomplimentary, if they see that their thoughts matter and you reply with solutions or apologies then that will be greatly valued by them and other tweeters. Many a great brand advocate has been created by just the smallest interaction with a brand, and Twitter is the perfect way to do this!

5. Don't be afraid to have multiple accounts...

Lots of the big brands who are doing well on Twitter have multiple accounts for different areas. Dell have almost a dozen - one for their outlet store, one for their UK store... even one for 'Alienware' etc. ASOS have loads too - as well as two or three corporate accounts, loads of their employees are encouraged to use Twitter, and it's really working well for them.

6. Drive traffic to your Web site...

By posting links to news articles or blogs on your website you will no doubt see a spike in your site traffic. As you continue to secure relationships and gain dedicated followers you will soon notice more and more people becoming regular visitors to your site as well as your tweets. At the moment, there isn't a more immediate, effective, interactive marketing tool than Twitter.

Here at Fivesite we are not only website designers, but we can guide you in all aspects of online marketing and improving your online brand awareness.

For any more information about Twitter or improving any aspects of your online presence please contact us on FREEPHONE 0800 292 2014

Social Networking

posted by: Heather  /  30 March 2009

Social networking sites such as Facebook and Myspace have had incredible success over the past few years which has heralded a shift in the way people use and interact with the Internet. These two examples of online social media sites may be the current favourite amongst Internet users but the future possibilities of this form of communication are infinite.

Darren Waters, technology editor for the BBC, has claimed that ‘social networks are the new email'. He believes that the problems with email are not an issue on social media sites. Problems such as spam which can not only be very frustrating but in trying to prevent it you actually risk the blockage of legitimate, often important, messages. Social networks can prevent this as the only people able to contact you are accepted by you as friends.

But if social networking sites are replacing email what does this mean for your business?

We believe that social networking is not only a tool to stay in contact with friends and family in your own time but it can actually be a fantastic forum to keep your company and its employees interactive and engaged in all aspects of your business. Here are some of its benefits...

Greater sense of community

Email is very much a one on one interaction, whereas in a social networking arena you can post ideas and thoughts to a large number of people which can provoke thought sharing and idea development which is available for everyone to see in interactive thought streams

Clearer sense of ‘real time'

By having frequent updates and developments through a ‘news feed' feature, users are able to have a clearer sense of time and structure which allows them to manage themselves and their work load more efficiently.

Easy communication

Whether you would like to post news articles, business development ideas or even new job opportunities to your colleagues you can easily post this to an entire company via a social networking application.

Talking between colleagues in one and one interactions is also made easier with its instant messaging application. This is much faster than email and much simpler as you don't need to route around searching for email addresses; you just enter the recipients name in the networks search engine.

Mobile

The mobile phone holds great opportunities in regards to online communication, in particular to social networks. Nielson Online have done research into online activity via the mobile phone and it was discovered that 23% (2 million people) of social network users access their favourite sites on their phone.

Here at Fivesite we are experts in creating social networking sites for large companies. We have recently created one for Thompson Holidays (TUI) which has allowed their holiday reps to communicate and stay in touch around the world. The site has been a great success. Simon Allatt at TUI said about the site:

To find out more about social networking opportunities for your business or for advice on developing other aspects of your online profile please contact us on 01234 292222.