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Benefits from Pay-per Click (PPC)

posted by: Joe  /  04 January 2012

Pay-per click (PPC) is essentially a refined method of search marketing, where you pay once a user clicks on your advertisement.  Managing a PPC Campaign can be very time consuming and takes a lot of work. If you simply do not have the time to manage that kind of endeavour then Fivesite’s team of PPC experts can help.

At Fivesite, we make it a high priority that you pay the best possible price for each click your ad receives. The management of the PPC campaign is targeted on your ROI (return on investment), we aim to increase your market share, focus your targeted advertising costs, give your business instant exposure and provide you with excellent results.

Through extensive keyword research, we’ll make sure that you are only bidding on the most relevant keywords (those that will provide you with the most traffic.) Once that aspect is up and running, we will then provide you with regular reports on the progress of your campaign as well as details on the next stage of the process.

Another advantage is that PPC Campaigns can also work alongside a strong SEO management system. Extensive research has shown that 95% of people that use Google view the paid search results at the top of the page and 31% view the ads on the right of the page. Remember, you only pay for the ad once it is clicked, however, even if it is not clicked, this can affect natural search results for the better.  

Google Wonder Wheel

posted by: Joe  /  19 August 2009

What drives every successful PPC campaign is ensuring that you have a comprehensive and accurate keyword list. It is imperative that you are targeting the right keywords and that your keyword list is extensive and robust. However, when it comes to SEO and PPC you can not afford to rest on your laurels because the Internet is ever evolving and your keywords need to be as well.

Continually maintaining a relevant keyword list may seem like a lot of pressure but we can help you achieve the best possible results when it comes to gaining as much visibility as possible on the big search engines such as Google. Google itself is always developing to make searching the web as easy as possible for its users. Therefore understanding and its new ventures is essential. The latest development by Google is the Google Wonder Wheel.

As this diagram shows, the Wonder Wheel is a more visual way of searching the web. In the example I have used the term 'outlook email' as the main search phrase and the other terms are related searches that may be of interest to the searcher. When you click on one of these related searches a new 'wheel' appears in that subject area whilst keeping your entire search history mapped out on the page. This means that moving back and forth and into new related areas is extremely easy and you can visually map out how Google is relating your searches to others in the same subject field.

For SEO and PPC purposes this is extremely exciting as it means that choosing your keywords is now infinitely easier as the Wonder Wheel actually provides a map in which you can navigate through. This is useful as it has proved to be a valuable tool when writing copy for a website as it shows what terms Google relates to others. It is well reported that in ranking results Google doesn't only look for the search terms; it also analyses the surrounding content to see if it appears relevant. By using the Wonder Wheel it is straightforward to find out what terms Google relates to targeted key phrases and these related terms could be utilised in your website's content.

At the moment the direct impact that Wonder Wheel is likely to have on SEO is unclear but, alongside the other features found in the new options bar, it provides another interesting advancement in the way searches may be conducted in the future and is already proving to be extremely popular. To find it, simply conduct a search in Google and you should see a tab that reads 'show options'. You will then see the Wonder Wheel listed on your left like this:

The other tool in this section can also be extremely helpful when conducting keyword research, looking for those new niches you may be missing, is the Google Related Search option. This tool works similarly to the Wonder Wheel but it has no graphical element. However, it contains more results and the results are slightly more detailed as it stands but the Wonder Wheel is constantly being improved so that it is on the same level as the related search.

Knowing these kinds of progressions and developments online is exactly why we are so successful in our SEO and PPC campaigns for our clients. If you have any questions about SEO and PPC or are looking into this area for new marketing opportunities for your business then please give us a call on 01234 292 222 and we'd be happy to help.

SEM, PPC, SEO and all that stuff... is it worth the hassle?

posted by: Alex  /  03 August 2008

"If a man can write a better book, preach a better sermon, or make a better mouse-trap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door." - Ralph Waldo Emerson (1803-1882)

Shows how little Ralph Waldo knew about business!

Every company, however good its products or services, has to elbow its way past a myriad of competitors to get in front of prospects. And today, that takes dedicated electronic marketing techniques.

Exactly what is SEM?

Search Engine Marketing (SEM) is all about connecting anyone who searches for information relevant to your brand with the information they are seeking. If you don't, your competitor will.

It is about making your brand highly visible within the search engines to attract new prospective customers.

PPC (Pay Per Click) and SEO (Search Engine Optimisation) are methods of placing your product or service in front of prospective online customers when they are in BUYING mode.

PPC is a form of paid advertising, using sponsored listings with a search engine or a partner site. You pay a fee every time your advert is clicked.

SEO means your web pages have been evaluated by search engines as being highly relevant to specific search terms. As a reward, yours will appear amongst the top sites, above all the thousands of competitors, for those search terms. The search engines make no charge for this.
In short the PPC method is immediate (you could launch a ‘paid for' listing today) but less trusted by prospects. SEO takes longer to achieve, but gives prospects more reassurance, so in all a far better proposition.

High ranking is king

Research shows that, unless your brand appears amongst the top 10 in the listings, yours is considered an ‘also ran' brand. Get into the top three and yours is perceived as a mega brand.

Put us to the test!

Go to Google right now and type the words:
• " Drainage". You will see that our client is top out of more than 2 million sites.
• " Mexican Food" - top out of 400,000 sites
• " QS site support" - top out of 50,000 sites
• even something as esoteric as "Flour for homebaking" - top out of more than 50,000 sites

"Top ranking guaranteed" - Buyer beware

Sadly, there are many charlatans in the field of SEO, all offering instant rankings. If it sounds too good to be true, it is too good to be true.
Fivesite has earned its reputation because we work hard and long at site optimisation. We always use ethical methods, so you can be confident you will never be in Google's bad books (it is said that even BMW were black listed for a time).

You can be confident that we will achieve high rankings that are sustainable. Rankings that deliver more prospects to your door and more profit to your bottom line.

To find out more contact us on 01234 292222.