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Mobile Web Tipping Point Has Arrived

posted by: Kim  /  10 November 2011

It is clear from our client website analytic data that 2011 was the year Mobile Internet took off in a really big way.

Whilst mobile access to the Internet exceeded desktop access back in 2008, the rise of larger multi-touch Smartphone’s in 2011 has proven to be the tipping point.

Mobile Internet (or Mobile Web) refers to the use of websites and Internet-connected applications from a mobile device such as a Smartphone (like an iPhone) or a tablet computer (like an iPad) connected to a wireless network.

Mobile Internet is no longer just a nice idea or after thought, instead it has become an essential part of any online presence.

Most Mobile Internet access experiences today still suffer from interoperability and usability problems. Interoperability issues stem from the platform fragmentation of mobile devices, mobile operating systems, and browsers.

Usability problems are centred on the small physical size of the device form factor, limits on display resolution and user input operating. 

Fivesite specialises in Mobile Internet websites and applications so if you or your business has a requirement, then please do get in touch.

Mobile Search Statistics 2010: Google's Estimated Share Near 100%

posted by: Kim  /  01 August 2010

With Internet browsing devices continually becoming smaller, more portable, faster and easier to use it comes as no surprise that mobile search is on the up, and it will undoubtedly continue to rise as technologies improve further still.

What also fails to surprise is Google's domination of the mobile search market - However, with figures currently suggesting an almost 100% market share Google seem to be going further than just dominating.

Google, unlike Yahoo!, Bing and the other search engines included here, actually have a higher market share in mobile search than web search, whereas Yahoo! and Bing have a significantly larger market share in web search when compared to their mobile search figures.

Google have a firm belief in mobile search as the future - Erich Schmidt, Google CEO, said in a recent Q&A session "Fast forward 5-10 years. The answer should always be mobile first." - With Google's share of the mobile search market currently at 98.29% they seem to be making all the right moves to secure their future in a 'mobile first' society.

Mobile Marketing - Shouldn’t YOU be doing it?

posted by: Marc  /  15 January 2010

It doesn't take a genius to know that the mobile phone market is among the fastest growing and largest overall global markets today. So why aren't more companies making the most of this with their marketing campaigns?

The following should give you an understanding of its importance, and the many ways it can be utilised.

Why is mobile marketing so important?

Generally, mobile marketing can be both a cheap and effective marketing method, whilst also retaining a great degree of flexibility. Furthermore, the reach that it allows marketers to have is enormous as there are currently more wireless mobile devices than televisions and computers combined. Mobiles therefore offer a level of opportunity never seen before by any other medium and are used by most major demographics, making it an extremely appealing marketing channel.

Let's break this down with a little market research:

Reach
There are over 15m mobile media users in the UK.

Acceptance
Mobile penetration in the UK is now approaching 125%, meaning many phone users have multiple SIMs or devices.

High response rates
Forrester Research says that SMS campaigns regularly get response rates of 5% to 25%.

Targeting
Mobile phones offer an inherently intimate medium. It facilitates highly targeted, one-to-one communication with lots of potential for personalisation and up-selling.

Wireless Web
28.3% of European mobile subscribers have 3G devices, and Web traffic from mobiles is already estimated to be growing 8 times faster than web traffic from UK PCs.

Applications and Smartphones
Both are on a meteoric rise, especially in developing countries where standard internet access (through a PC) is often non-existent.

Human Behaviour
Changes in the way mobile phones are being used, brings mobile marketing to centre stage. Devices such as the iPhone, Google's Android phones and Windows Mobile smartphones mean its now easier than ever to send and receive email and access the web 'on the move'. Statistics indicate that total 3G penetration has increased by 36% year on year, with the sales of smartphones increasing exponentially in the past 2 years.

So how do they go about doing it?

The entry of big brands to the mobile market support future growth and help to increase growth rate. So what options are available to businesses looking to take advantage of this? Here's a shortlist of the options; some you already know about, others you may not:

• Short Messaging Services (SMS) and Multimedia Messaging Services (MMS)
• Bluetooth, Wireless and Infrared marketing
• Mobile search marketing
• Mobile display advertising
• Mobile video advertising
• Mobile Applications
• QR-codes

If you're looking to take advantage of the opportunities that marketing to mobile device can offer, please call us for a free consultation on 01234 292222.