blog

How Social Media Marketing Can Help Your Business

posted by: Joe  /  05 January 2012

Creating social media pages for your business is quickly becoming a unique and beneficial method in reaching millions of potential customers all around the globe. Social media marketing may seem daunting at first but it is a great way to advertise without spending too much. The first thing you need to know are the sites that are most popular. Sites like Facebook, Twitter, YouTube and Linkedin have the highest level of social media traffic. Choosing which social media site to focus on can be tricky and it takes experimentation in order to find which site works for your business. It’s important to focus on the social media site that most of your prospects are using.

At Fivesite, our talented team of Social Media Experts can help guide your business through the world of social media and achieve the best results for your company. Even if your business is offline, you can still benefit from social media marketing because the aim is communication. It is about reaching out to your target audience and leading them towards a sale. In terms of SEO, the advantages of using Social Networking sites is incredible, for example, if content is shared constantly on social media sites then search engines will notice that and provide higher natural search results for your business. Another beneficial aspect, particularly with Twitter, is the ability to share important company information quickly with your target audience. This is extremely useful for new product information announcements or important press releases, Twitter allows you 'real time' sharing. 

On sites such as Facebook and Twitter, the amount of people following the content of your pages is essential. The more people following your social media pages means more interest in your business and we make it a high priority to make sure that you obtain 1000+ Twitter followers and Facebook page likes each month. The advantage to having social media sites is that they help to build up your company's reputation and bring in potential customers even when you're not actively using it. Overall, it is a more cost effective marketing method rather than using display ads, which are gone once you stop paying for them. Here at Fivesite, we guarantee that your return on investment (ROI) will be much higher than using other marketing methods because using social networking websites is free.

A Review Of Christmas 2010 Online

posted by: Kim  /  01 February 2011

For most Christmas 2010 is now a dim and distant memory, with thoughts now turned towards the elusive British Summer we each unfailingly hope for each January when the weather is at it’s greyest. There are, however, some interesting statistics and insights to be gained through looking back at online habits over the 2010 festive period.

For example, a staggering 5 million shoppers visited eBay.co.uk on Sunday 5th December (now coined ‘Cyber Sunday’ after so much online activity), pushing sales up 18% from the same day a year previously.

It was not only eBay who enjoyed a surge in online spending – the chart below shows the top shopping and classifieds websites from 'Cyber Sunday' (5th December 2010):

And if you were wondering what all of these users were searching for, below are the top 20 most searched for products, also from the 5th of December 2010:

Along with the predictable ‘perfume' and ‘christmas jumpers', Apple products had a huge presence in the top 20 list, filling 6 of the available 20 slots. Other popular items included games console accessories, the ever-popular Ugg boots and topping the list is children's favourite ‘LEGO'.

Some very interesting results, especially for those in an e-commerce space. However, it should also be noted that online shopping currently accounts for just 17% of Christmas purchases - it seems online shopping, though fast, easy and convenient, still has some way to go in overtaking the High Street.

Data and Statistics courtesy of Hitwise.

The Future of Search

posted by: Alex  /  01 November 2010

UK Internet users now spend 64% more time using Search Engines than they did three years ago - in April alone a staggering 31 million hours were spent using Search Engines in the UK. The Search Engine has long been a portal for reaching otherwise irretrievable information, products, services and features - however they have never yet been so powerful and vital, and of course none have as tight-a-hold on the Worldwide search market as Google.

A well optimised site has fast become a necessity rather than a luxury as online competition becomes more 'clued up' on the huge benefits of increased visibility through Search Engines. A quick scan of recent UK market statistics reveals that 30% of companies now spend up to £5,000 on SEO each year, with some spending over £1million on Search in a year. The chart below gives a breakdown of these statistics: 

With Search Engine usage rising substantially year on year and so many companies now employing SEO techniques and campaigns, can any business now afford not to consider SEO?