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Google Wonder Wheel

posted by: Heather  /  19 August 2009

What drives every successful PPC campaign is ensuring that you have a comprehensive and accurate keyword list. It is imperative that you are targeting the right keywords and that your keyword list is extensive and robust. However, when it comes to SEO and PPC you can not afford to rest on your laurels because the Internet is ever evolving and your keywords need to be as well.

Continually maintaining a relevant keyword list may seem like a lot of pressure but we can help you achieve the best possible results when it comes to gaining as much visibility as possible on the big search engines such as Google. Google itself is always developing to make searching the web as easy as possible for its users. Therefore understanding and its new ventures is essential. The latest development by Google is the Google Wonder Wheel.

As this diagram shows, the Wonder Wheel is a more visual way of searching the web. In the example I have used the term 'outlook email' as the main search phrase and the other terms are related searches that may be of interest to the searcher. When you click on one of these related searches a new 'wheel' appears in that subject area whilst keeping your entire search history mapped out on the page. This means that moving back and forth and into new related areas is extremely easy and you can visually map out how Google is relating your searches to others in the same subject field.

For SEO and PPC purposes this is extremely exciting as it means that choosing your keywords is now infinitely easier as the Wonder Wheel actually provides a map in which you can navigate through. This is useful as it has proved to be a valuable tool when writing copy for a website as it shows what terms Google relates to others. It is well reported that in ranking results Google doesn't only look for the search terms; it also analyses the surrounding content to see if it appears relevant. By using the Wonder Wheel it is straightforward to find out what terms Google relates to targeted key phrases and these related terms could be utilised in your website's content.

At the moment the direct impact that Wonder Wheel is likely to have on SEO is unclear but, alongside the other features found in the new options bar, it provides another interesting advancement in the way searches may be conducted in the future and is already proving to be extremely popular. To find it, simply conduct a search in Google and you should see a tab that reads 'show options'. You will then see the Wonder Wheel listed on your left like this:

The other tool in this section can also be extremely helpful when conducting keyword research, looking for those new niches you may be missing, is the Google Related Search option. This tool works similarly to the Wonder Wheel but it has no graphical element. However, it contains more results and the results are slightly more detailed as it stands but the Wonder Wheel is constantly being improved so that it is on the same level as the related search.

Knowing these kinds of progressions and developments online is exactly why we are so successful in our SEO and PPC campaigns for our clients. If you have any questions about SEO and PPC or are looking into this area for new marketing opportunities for your business then please give us a call on 01234 292 222 and we'd be happy to help.