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Search Engine Marketing Trends

posted by: Heather  /  12 November 2009

Recent research has thrown up some interesting information about the current Internet market trends and developments.

Not only are we seeing more and more evidence to show the growth of online marketing but we are also finding out what this means to the Internet surfer’s attitudes to search engine results.

Summary of Online Activity

The table above shows us which areas various companies are spending on online services. As you can see Keyword Research is in the lead with 70% of companies focusing on it. This is a significant number and perfectly demonstrates the importance of getting ahead in SEO programs. The competition for a space on the first results page of Google is increasingly tough but getting there will provide unparalleled Internet exposure for relatively low cost.

The latest Google stats…Why is it still so important to be on the first page?

• 68% of people try another search if they can’t find what they want on the first page of search results. (June 2008)
• 91% of Internet users prefer using natural search results when looking to buy a product or service online. This shows that most people trust natural search results much more than they do PPC adverting.
• Only 8% of Internet users go beyond the third page of results.
• 7/10 people said that they would click a search result on the first page of results.
• Out of those 7/10 people, 90% said that they would change their search if they didn’t find what they wanted on the first page.

By not being on the first page of the major search engines you will loose a huge percentage of potential customers searching for keywords relevant to your service.

How have other Businesses been developing their online marketing strategy?

More and more businesses are allocating valuable Budget to paid search.
This is because it is a cost effective, tried and tested method of generating leads and sales. It is relatively easy to manage and can deliver good levels of ROI in the wake of difficult economic challenges.

Stronger focus on Analytics and Optimisation
Companies are becoming much more creative and confident in their approach to paid search, which has resulted in them paying more attention to the details of conversion and landing page optimisation, in order to maximise their ROI.

Tracking and reporting have been a key focus for companies because of the need for even greater accountability during a recession.

Google continues to rule
The number one goal for all companies is still to focus on hitting the first page in Google search. Although other search engines such as Bing (Microsoft) and Yahoo are still important, Google is growing and evolving at an incredible rate…

For example, Google recently reported revenues of $5.94 billion in 2009; an increase of 7% compared to the same period of 2008.

For more information on how we can help you with your Internet exposure call us on 01234 292 222