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Online Lead Generation

posted by: Heather  /  01 October 2009

The credit crunch means that companies large and small need to consider new, effective marketing techniques and new revenue sources in order to ensure maximum efficiency.

Driving an accountable return on your investment (ROI) has never been more important. It is no wonder then that online lead generation in the UK is growing around 35% year on year and accounts for 5% of total UK online advertising spend. This growth is likely to continue in the coming year as utilising online lead generation is a proven technique of targeting and marketing to your audience effectively.

Benefits

- Online lead generation can provide highly targeted, appropriate leads, which produce higher conversion rates compared to most methods of direct marketing.

- Online lead generation is intrinsically measurable, which means it can deliver solid return on investment

- This will drive further growth in the online lead generation sector because the technology enables greater communication with its prospects at a reduced cost.

- Online lead generation technology allows advertisers full control over delivery, quantity and the types of leads received

- Problems that come with users giving false details are eliminated with filters. This means that leads can be checked against data methods such as the electoral role, and procedures can be implemented to validate a user's email and telephone information.

Potential Challenges

When planning marketing strategies, companies need to be able to measure the value of their leads. This is an on-going challenge for most companies and many struggle to manage it effectively.

The reason for this is often:

- Lack of technology or poor technology usage

- Lack of resources

- Lack of understanding

Fivesite specialises in generating cost effective, high quality leads using the latest digital marketing techniques. Please contact us on 01234-292-202 for a FREE initial consultation on how we can generate high quality leads for your business.