2009 is already shaping up to be a busy and exciting year for Fivesite with enquiries at a record level. Our existing clients are continuing to grow and prosper too despite the current economic climate which is proving fatal for many other businesses.
You may wonder how this can be possible but it simply attests to the fact that the Internet is currently the most successful platform to generate business as well as maintain and promote your brand's message. And it doesn't break the bank. The digital activities possible such as online newsletters and blogs combined with the infinite marketing opportunities provided by social networks such as Facebook and video channels like YouTube means that contacting current and potential customers has never been easier, or cheaper!
Regardless of economic conditions it is important to know that companies can still do well, its simply about visibility.
Working with our clients we can increase their visibility by turning their online activities from passive to active. By doing this you can build a direct rapport between you and your target audience. For the consumer this is engaging, educating and will therefore stimulate their intent to buy.
An example of this would be to create your very own YouTube channel. Take a look at the channel we created for Discovery Foods at www.youtube.com/discoveryfoods The channel displays several videos with instructions on how to cook Mexican food with their products. It has been a runaway success with over 70,000 viewers!
YouTube is a hugely successful site and it was announced this week that even the Pope is getting involved! It is said that the Vatican is going to use the site in order to promote religious teachings by posting the Pope's sermons and blessings on the channel.
Recently the Monty Python lot created their own channel on YouTube, uploading loads of their best sketches. Within a matter of weeks the DVD climbed to No.2 on Amazon's Movies & TV bestseller list, with increased sales of 23,000 percent!
A new website worth mentioning: www.twitter.com is a micro blogging site which is proving to be hugely successful! For example Stephen Fry, an avid user of twitter, has just reached 50,000 twitter followers on his account. Fry uses the blog to keep fans up to date with his movements and leans on his supporters for help and advice on problems he may face in his day to day life. After requesting advice on how to deal with a loose bat in his home he received 100s of replies within a matter of seconds by his fellow tweeters!
From a business perspective this heightened level of interactivity between customers could be hugely successful in relation to answering customer questions, technical support and advertising!
There are many other low cost ‘active' measures that can be taken such as SEO, PPC, SEM, email marketing, Facebook, online advertising, blogging and more. There's more information about these opportunities in our August and December blog entries so take a look.
I have only skimmed the surface of the infinite online opportunities we can provide to aid and promote your business so please don't hesitate to get in touch and we will be happy to help activate your digital profile!